Dark Triad: The ‘bad boy’ appeal is a myth

A new study explores whether Dark Triad traits truly make someone more attractive. Is the ‘bad boy’ appeal real or just a myth?
Mysterious man in a leather jacket with confident expression under moody lighting, symbolizing the Dark Triad 'bad boy' appeal.

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  • 📉 A new study found that higher Dark Triad traits do not make individuals more attractive.
  • 💡 Low levels of narcissism, Machiavellianism, and psychopathy were consistently preferred.
  • 👫 Both men and women found kindness and emotional intelligence more appealing in partners.
  • 🏆 Perceived confidence—not Dark Triad traits—may explain the myth of the ‘bad boy’ appeal.
  • ⚠️ This challenges media portrayals that glorify manipulative or emotionally unavailable characters.

confident man in leather jacket at night

Dark Triad: Does the ‘Bad Boy’ Appeal Exist?

The idea that emotionally detached, dominant, and manipulative individuals attract romantic partners has long been a staple in movies and pop culture. Characters like James Bond, Patrick Bateman, or Tony Stark exude a mix of arrogance, confidence, and calculated charm that supposedly make them irresistible. However, do these personality traits actually translate into desirability in real life? A new study, published in the Journal of Personality, challenges this notion, finding that individuals with lower levels of Dark Triad traits—narcissism, Machiavellianism, and psychopathy—are actually considered more attractive, both for short-term encounters and long-term relationships.

serious man in dim lighting

What Are Dark Triad Traits?

The Dark Triad is a psychological concept describing three socially aversive personality traits:

1. Narcissism

Characterized by excessive self-importance, narcissism involves a strong sense of entitlement, arrogance, and a craving for validation. Highly narcissistic individuals often exude superficial charm but lack the emotional capacity for deep, meaningful connections. While they may make a bold first impression, their manipulative and self-absorbed tendencies can become problematic in relationships.

2. Machiavellianism

Named after the philosopher Niccolò Machiavelli, this trait embodies strategic thinking, deceit, and manipulation for personal gain. Machiavellians are often socially skilled and excel in persuasion, yet they prioritize personal success over ethical considerations. In relationships, their lack of emotional engagement and exploitative tendencies typically lead to trust issues and instability.

3. Psychopathy

The most extreme of the three, psychopathy involves a lack of empathy, impulsivity, and emotional detachment. Unlike Machiavellian individuals who plan their manipulations, psychopaths act recklessly, with little regard for consequences. While some might find their boldness appealing initially, their inability to form emotional bonds makes them poor long-term partners.

These traits can appear in different intensities among individuals, and while they can be advantageous in business, politics, or high-risk professions, research suggests they are generally undesirable in romantic relationships.

 

The Psychology of Attraction & the ‘Bad Boy’ Appeal

Why do some people find “bad boys” or emotionally detached individuals attractive? This question has intrigued evolutionary psychologists for decades. Some theories argue that dominance, confidence, and risk-taking—traits associated with the Dark Triad—could signal:

  • Physical and genetic fitness, making them more appealing as short-term mates.
  • High social status, which may be unconsciously linked to better resources and survival.
  • A sense of challenge, where people believe they can ‘fix’ or change them.

However, these assumptions often rely on superficial attraction rather than sustained relationship satisfaction. In real-life scenarios, studies suggest that traits such as kindness, reliability, and empathy are far more predictive of long-term desirability.

scientist analyzing data on laptop

The Study: Testing Dark Triad Attractiveness

A groundbreaking study by Yavor Dragostinov and Tom Booth aimed to test whether high Dark Triad traits actually enhance attractiveness. Their methodology included:

  • Using facial images from a standardized database to control for physical appearance.
  • Pairing faces with descriptions that represented low, medium, and high levels of Dark Triad traits.
  • Recruiting participants online (475 in Study 1, 794 in Study 2) to rate attractiveness.
  • Using a randomized pairing method in Study 2 to eliminate physical bias.

Participants evaluated the attractiveness of individuals based on these profiles for short-term and long-term relationships, providing insights into mate preference.

happy couple laughing together

Key Findings: Dark Triad Traits Are NOT More Attractive

The results across both studies provided strong evidence against the “bad boy” appeal:

  • Individuals with high Dark Triad traits were not rated as more attractive than those with lower levels.
  • Lower Dark Triad traits yielded higher attractiveness ratings across both short-term and long-term contexts.
  • Men, on average, rated faces higher for attractiveness but still showed a preference for lower Dark Triad traits.

This contradicts past research that suggested narcissism and psychopathy might boost desirability, reinforcing that manipulative or self-serving traits do not translate to real-world attractiveness.

two couples, young and elderly, smiling

Short-Term vs. Long-Term Relationships: Differences in Preference

While some theorists believed Dark Triad individuals might be sought after for short-term flings, this study challenges that assumption:

  • Short-term preferences: Even in casual encounters, participants rated lower Dark Triad personalities as more attractive.
  • Long-term preferences: Traits such as trustworthiness, emotional warmth, and reliability were significantly preferred over deception or dominance.

This suggests that what is often mistaken for sexual attractiveness (confidence, charm) may not be inherently tied to manipulation or narcissism.

charismatic man smiling confidently

How Confidence and Charm Can Be Mistaken for Dark Triad Traits

One explanation for the enduring myth of the “bad boy” appeal is the tendency to conflate confidence with toxic traits. Consider these nuances:

  • Charisma, social dominance, and assertiveness can increase perceived attractiveness.
  • However, true narcissistic manipulativeness and emotional detachment are often damaging in relationships.

This suggests that people may not be drawn to Dark Triad behaviors directly, but rather to confidence and boldness, which do not necessarily require traits like deception, impulsivity, or cruelty.

diverse group discussing research at table

Limitations of the Study: Real-Life Attraction Is More Complex

While the study provides valuable insights, it also has certain limitations:

  • Real-world dating is dynamic—looks, conversation style, body language, and chemistry all factor in.
  • Personality is more than one-dimensional descriptions. The study evaluated pre-written character descriptions rather than live interactions.
  • Cultural and personal experiences influence attraction. Preferences vary depending on upbringing, social conditioning, and personal history.

These factors suggest that while scientific findings offer reliable trends, individual attraction remains highly individualized.

smiling couple holding hands in a city

Implications for Dating Culture and Relationship Psychology

The findings challenge the glamorization of “bad boys” and emotionally detached characters in modern media. Instead, they suggest:

  • Kindness, empathy, and emotional intelligence are key determinants of attractiveness.
  • Romanticizing toxic behaviors can lead to unhealthy attraction patterns.
  • Understanding Dark Triad traits can help individuals avoid manipulative relationships and build healthier connections.

As culture shifts toward prioritizing emotional well-being and healthy attachment, recognizing what makes someone truly desirable can aid in making informed relationship choices.

Despite years of speculation, this study provides clear evidence that high Dark Triad traits do not increase attractiveness. While confidence and charm can be seductive, true desirability stems from pro-social traits like kindness and trustworthiness. Contrary to Hollywood’s portrayal of the emotionally unavailable antihero, science suggests that in the real world, people choose partners based on authenticity, emotional intelligence, and respect—not manipulation and deceit.


FAQ’s

What are Dark Triad traits?

The Dark Triad consists of narcissism, Machiavellianism, and psychopathy—traits linked to manipulation, self-absorption, and impulsivity.

Why have Dark Triad traits been historically linked to attractiveness?

Some evolutionary theories suggest dominance and confidence signal genetic fitness, though this is debated.

What does the latest study reveal about the actual appeal of Dark Triad traits?

It found that lower levels of Dark Triad traits were consistently rated as more attractive.

How were these traits tested in the research?

Participants rated individuals based on facial images paired with descriptions reflecting different Dark Triad levels.

Were there gender differences in perceptions of attractiveness?

Men rated attractiveness higher overall, though they still preferred lower Dark Triad traits.

What are the broader implications for dating culture?

Recognizing that pro-social traits—not manipulation—drive attraction can help people choose healthier partners.


Citations

  • Dragostinov, Y., & Booth, T. (2024). The (Un)Attractiveness of Dark Triad Personalities: Assessing Fictitious Characters for Short- and Long-Term Relationships. Journal of Personality. https://doi.org/10.1111/jopy.12994
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